The Effects of the Normandy Invasion free essay sample

The Effects of the Normandy Invasion On June 6, 1944, the Allied invasion of Normandy, in France, was the beginning of the end for the Third Reich. In this bloody battle, that took place over sixty miles of beachhead on the Normandy coast, Allied forces broke through those of Germany and opened the way for Europe to be liberated from Nazi rule. In the decade preceding the Normandy Invasion (or â€Å"D-Day†), Hitler and his government, the Third Reich, conquered much of Europe, spreading terror and suffering. One nation that was conquered was France. Conquered in 1940, France was one key member of the Allied forces, including Great Britain, the United States, Canada, New Zealand and Australia. All of these nations were represented on that fateful day of June 6, 1944. At dawn, these allied troops, led by General Dwight D. Eisenhower, headed onto the beaches, fighting their way through the German forces. The destruction was great. We will write a custom essay sample on The Effects of the Normandy Invasion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The United States, alone, lost over three thousand soldiers in that battle. Both sides suffered heavy casualties. However, it was the Allied troops who prevailed. After over one month of fighting, the Germans finally retreated, and the Allies were able to make it safely into Paris. Victory, though costly, was theirs. ’ The Allies’ victory at Normandy opened the way for them to begin liberating the rest of Europe from Nazi occupation and oppression. After liberating France, Belgium, Luxembourg, and much of the Netherlands, the Allies pushed towards Germany, the dominating lion of Europe. As a result of their victories, Hitler, the Fuhrer of Germany, now had to fight on two fronts – the west and the east in Russia. This caused the Third Reich to become frustrated, andin a final attempt at conquering all of Europe, Hitler said, â€Å"All resistance must be broken in a wave of terror† (Beck 458). This led to the Battle of the Bulge, the final defeat of Germany by the Allies. And all of this was made possible because of the Allies’ victory at the Normandy Invasion. The goal of D-Day, to break German forces and open a way to defeat the Third Reich, was accomplished. Many lives, however, were lost in the cause. Many sons, husbands, and friends did not return to their homes after the invasion. This makes the Normandy Invasion important, not only because of its political significance, but also because of the legacy of those who fought in it.

LOSING THE BATTLE essays

LOSING THE BATTLE essays Hope is something that can easily be diminished when we feel that theres nothing we can do to achieve our objective. So when we are filled with optimism theres only so much that we can accomplish until we see that theres neither hope nor a purpose. Then from there we start looking at all the negative in things and we start feeling that the battle is pointless. This is how the Palestinian children feel. They think that theres no hope in their life or future and this makes their actions reflect on whats going on around them, in their case violence. This is what is always around them, this is their reality. Their reality is defined by poverty, violence, and barbarism. Thats how we all did it. Thats the way things were done where Im from. Everyone I knew did it. Thats the way we got our money. This is what was said during a conversation I had with a friend. He is only eighteen years old and he has done and seen more than an average man. I couldnt understand what would possess him to do such heinous things until I realized that it was all he knew. He grew up in the city where selling and doing drugs was a normal occurrence. I had told him that there were other ways to make money and that he had other choices. He said, No I dont...this is the only way, trust me. He knew that it wasnt right but he was basically forced into a situation because of what he was exposed to. He always had hope for a better future than the one that most of his friends had, but it still led him into a life of drugs and crime. The Palestinian children are scared because of the huge amount of violence that they are exposed during the day. Most of them suffer from severe anxiety and fear. This causes the children to become depressed and worried about what the present and future holds for them. Since they are unable to attend school regularly they dont have the ...

Building Community as a Leadership Discipline Dissertation

Building Community as a Leadership Discipline - Dissertation Example Such leaders avoid acting in a dictatorial manner. They are usually motivated while working in settings characterized by facts, whereby they can apply theories and their expertise as well as analytical skills. They set achievable goals that are understandable by everyone. These are achieved through the allocation of roles to the employees, and supervising to ensure that the process follows the right track while adhering to organizational policies. They respect the management hierarchy, whereby each level of management is significant in the process.  Due to the fact that an organization has to be faced with dilemmas, the structural leader is usually faced with situations whereby a balance has to be established between the external environment and the organizational practices. Such a leader usually focuses on plain and consistent thinking in order to deal with organizational problems as well as utilization of the available opportunities (Bolman and Deal 2008). This is dependent to a large extent on the environment that the leader works in. A favorable working environment is usually a derivative of the predecessors in the organization’s management. The structural leader ensures that he leaves an enabling environment once he leaves an organization. This facilitates learning in the leaders who come thereafter. On the other hand, he ensures that the present leaders within the organization, especially those working under him have such leadership qualities as him/her. The organizational strategy is usually developed through structural Leaders, who are keen on the working framework, environment, the realization of organizational goals, testing as well the necessary reforms within the organization.

World Hunger Assignment Example | Topics and Well Written Essays - 500 words

World Hunger - Assignment Example In addition to approaching the issue from the sociological imagination there are a number of key issues researchers must consider. This essay presents a broad sociological overview of the primary issues surrounding world hunger. While a great degree of altruism through government donations and non-profit organizations have attempted to solve world hunger through direct food donations, it’s clear that this is only a short-term solution to a long-term problem. Instead, solving world hunger requires that government organizations worked towards aiding developing nations through building infrastructure and improving overall economics. One of the main points within this spectrum of understanding is that there is not a lack of food to feed individuals, but rather a lack of infrastructure and structural efficiency to see that the found makes its way to the right people. Consider this statement, â€Å"As shown in the Genetically Engineered Food and Human Population sections on this we b site, people are hungry not due to lack of availability of food, but because people do not have the ability to purchase food and because distribution of food is not equitable† (Shaw).

Media Violence Begets Societal Violence Essay Example | Topics and Well Written Essays - 750 words

Media Violence Begets Societal Violence - Essay Example Violence incorporates any social behaviour that has intent to harm another person, and includes physical violence, verbal abuse, aggressive behaviour and intimidation; all of which are exposed to children from a very young age within their own homes. How often do we read about children as young as seven or eight seriously harming a younger child; not so long ago it was reported in the media that a boy of around that age murdered a toddler. Nobody could understand how such a terrible thing could occur. The child had grown up within a loving and caring family; there was no evidence of violence in the home and violence had not been identified as a trait throughout the history of either parents. Yet, the fact is, this young child had not only contemplated the idea of serious physical abuse but actually knew how to go about it. It is difficult to suppose that such behaviour and such sordid knowledge was innate or instinctive. It is common knowledge that humans at the top of the evolutiona ry ladder are actually born devoid of instinct, unlike other animals, and only survive based on the care of a mother. Children as they grow up learn by imitation and copying what they see and parents and teachers reinforce them when the behaviour is appropriate. The child therefore, must have been exposed to such display and if it was not within the family and school, the only avenue left open is the media. When considering fictitious violence on the television or in other media, we find that it is glamourised; yes we have the bad characters that get caught and pay the price, but more often than not the heroes of the program are also involved with violence that is condoned with no reprimand. Victims are rarely portrayed as any real victim, the real damage and long term effects of violence are not revealed so again to some extent even the victims are glamourised. Violence that is presented with humour has even more potential for adverse effects on children because it is trivialized u nder the guise of humour. Cartoons are a prime example, wherein we find violence that is quite fierce, with the executor in an appealing role and the victim although suffering a plethora of violent actions never really suffering or dying. Such fantasy in the mind of very young children must pose potential threat; they are not always able to distinguish the difference between reality and fantasy. Violence among adolescents and young adults is increasing; we only have to look on the streets of most cities in the world to witness thuggery, gang warfare, rape and murder. Many people blame this upsurge of social violence on drugs, unemployment and poverty; while there is no denying that such factors have impacted on social harmony and that there are significantly more reports of street violence today than there was twenty or thirty years ago because of drug abuse and other negative social and economical issues, media violence must also play a part. Media itself has illustrated that altho ugh many adults take drugs, are unemployed and live in poverty the rate of violence and abuse for adult populations, at least within developed countries, has not increased

The Acquisition Vs Learning Education Essay

The Acquisition Vs Learning Education Essay The innateness of language structure is most relevant to the process by which a child learns its first language. The first language is learnt informally, naturally and spontaneously without the child being aware of the fact that it is learning something. But there comes a stage when the child learns a new language which may be the second or third language. As second or third language learning happens through a formal process, exposure to an altogether different kind is required where the learning situation is artificial. It is generally said that people acquire the first language and learn the second language but experts in the field often use it interchangeably. People learn or acquire these languages in different circumstances with different results. The difference between first language and second language acquisition are presumably due to different conditions that either facilitates or constraint language acquisition/learning. In First Language Acquisition (FLA) abundant exposure is available but it is not so with the second language where natural circumstances are available. It is through instruction that second language is mostly learnt. Second Language acquisition appears to be a process which exhibits certain regularities, is constrained by a number of factors determining its course, rate of progress, and final outcome, is subject, within certain limits, to external influences such as (methods of ) instruction(Klein, 1988.1). Krashen attempts to distinguish between the first language acquisition and second language learning by saying, there are two independent ways to developing ability in second languages. Acquisition is a subconscious process identical in all important ways to the process children utilize in acquiring their first language, while learning is a conscious process that results in knowing about language (1985.1). Hence, Acquiring a language is picking it up i.e. developing ability in a language for use in natural, communicative situations. Language learning is knowing the rules, having a conscious knowledge of the grammar (Chaudhary, 2002, 96). A second language can be acquired rather than learnt in situations where children have exposure to a wide range of languages i.e. a multilingual situation is conducive to language acquisition. However, it is necessary to keep in mind that there is a wide range of learners from different environments and settings which affect the degree to which learners have the opportunity to acquire the second language. Moreover, cognitive processes of learning by rule formation helps learners to acquire language faster than by the natural processes of unconscious acquisition. Teacher Education in India The development of both, Pre-service and In-service teacher education in India is explained, in order to gain a good knowledge of the objectives of the programmes, the developments that have taken place in various teacher education programmes and the current state of affairs in the field of teacher education in India. Pre-service teacher education Teacher education programmes have existed in the country for over a century. In the 1850s, teacher training existed as an undifferentiated course of study meant for school teachers. Later, on the recommendations of the Indian Education Commission (1884), the teacher training programmes were mode more differentiated and for graduates the course was designed to be of shorter duration. During the twentieth century, greater differentiation was sought and practised with respect to the stages at which teachers were expected to teach. Alongside this, different training modes were introduced, such as regular campus-cum-practicing school experience, correspondence-cum-contact programmes and the more recent distance learning programmes of teacher education. Despite such diversification, the basic features of these programmes as well as the theoretical premises have not altered significantly. Although newer concerns surface from time to time have been taken cognizance of, for e.g. learner-centeredness and the break-with-methods. These concerns have not influenced in any major way the main stream system of teacher education (Stern, 1983). The professional preparation of teachers has been recognized to be crucial for the qualitative improvement of education since the 1960s (Kothari Commission, 1964-66). The Commission, in particular notes the need for teacher education to be: brought into the mainstream of the academic life of the Universities on the one hand and of school life and educational development on the other. Recognizing quality as the essence of a programme of teacher education, the Commission recommended the interdiction of integrated courses of general and professional education in Universities and a comprehensive programme of internship. Subsequently (1983-85), The Chattopadhyaya Committee Report of the National Commission on Teachers envisioned the New Teacher as one who communicates to pupils: the importance of and the feeling for national integrity and unity; the need for a scientific attitude; a commitment to excellence in standards of work and action and a concern for society. The Commission observed that: what obtains in the majority of our Teaching Colleges and Training Institutes is woefully inadequate If teacher education is to be made relevant to the roles and responsibilities of the New Teacher, the minimum length of training for a Secondary teacher should be five years following the completion of class 12. Reiterating the need to enable general and professional education to be pursued concurrently, the Commission recommends that: to begin with we may have an integrated four year programme which should be developed carefully it may also be possible for some of the existing colleges of Science and Arts to introduce an Education Department along with their other programmes allowing for a section of their students to opt for teacher education. The Chattopadhyaya Commission recommends a four-year integrated course for the secondary as well as the elementary teacher. (NCERT, 2005) The National Policy of Education (NPE 1986-92) recognized that: teachers should have the freedom to innovate, to device appropriate methods of communication and activities relevant to the needs of and capabilities of and the concerns of the community. The policy further states that teacher education is a continuous process, and its pre-service and in-service components are inseparable. As a first step, the system of teacher education was to be overhauled. The Acharya Ramamurti Committee (1990) in its review of the NPE 1986 observed that an internship model for teacher training should be adopted because the internship model is firmly based on the primary value of actual field experience in a realistic situation, on the development of teaching skills by practice over a period of time. The Yashpal Committee Report (1993) on Learning without burden noted: inadequate programmes of teacher preparation lead to unsatisfactory quality of learning in schools The content of the programme should be restructured to ensure its relevance to the changing needs of school education. The emphasis in these programmes should be on enabling the trainees to acquire the ability for self-learning and independent thinking. (NCERT, 2005) In-service Teacher Education Similar developments have taken place in respect of in-service programmes of teacher education. However, it may be noted that the in-service programmes have drawn their substance from the emerging needs and concerns of education appeared from time to time. As a result these programmes have, at at best, been awareness programmes in respect of specific concerns and not teacher development programmes, as visualized. As an outcome of the National Policy on Education (1986), orientation of school teachers gained momentum on a mass scale. Efforts have been initiated over the past few years to gradually develop a network of institutions like DIETS, IASEs, CTEs with the mandate of providing in-service education to primary and secondary school teachers respectively. During the last decade the use of satellite interactive television based activities have been provided for teacher up-gradation as part of the SOPT and DPEP projects. The majority of them however continue to perform their legacy functions (NCERT), 2005). The major indicator of quality of training is its relevance to the needs of teachers. The transactional approach and other concepts like activity based teaching, joyful learning, classroom management for large size classes and multi grade situations, team teaching, co-operative and collaborative learning which require demonstration and participatory training are also planned to included in in-service education programmes. The potential for radical shifts in school practices and programmes via effective in-service education programmes has been acknowledged by most Education Committees and Commissions. The Report of the National Commission on Teachers (1983-85) highlighted the absence of of clear-cut policies and priorities for in-service education and lack of systematic identification of needs. It recommended planning ahead of time and closure scrutiny of methodologies adopted for in-service education of teachers. It also recommended that strategies used for in-service education must be imaginative, bold and varied. It further states that the most effective among them are the services organized through the school complex put forward by the Kothari Commission intends to link primary and secondary schools with a view to pulling resources and including the educational processes. The commission mooted the idea of Teachers Centres that could function as: a meeting place for teachers located in a school that has resources that it would like to share with others it is a forum where workshops practical in nature are organized for teachers of all faculties and at all levels it pools in the talents of all teachers of various schools who act as resource personnel for centres workshops and it arranges book fairs. What teachers need most is a change in the climate of schools, an atmosphere conducive to educational research and enquiry (select) teachers could be given study leave and sent to advanced centres of learning for furthering their professional competence through visiting fellowships. The landmark National Policy on Education (1986) linked in-service teacher education as a continuum with pre-service education. A Centrally Sponsored Scheme of restructuring and strengthening of teacher education was evolved and implemented. The scheme visualized the establishment of DIETs in each district, up-gradation of 250 Colleges of Education as Colleges of Teacher Education, establishment of 50 institutes of Advanced Studies in Education (IASEs) and strengthening of State Councils of Educational Research and Training (NCERT, 2005). In all these reports, common ideas expressed are: the need to restructure the teacher education programmes to the changing needs of education, and to make these programmes more as awareness- raising programmes. Also, these programmes needed to be demonstrative and participatory in nature, with varied strategies to explore methodologies. With all these developments in teacher education, it is interesting and important to see the outcome of these changes from the perspectives of teachers, teacher educators and researchers. REFERENCES Stern, H. H. (1983). Fundamental Concepts of Language Teaching. Oxford: Oxford University Press. NCERT (National Council of Educational Research and Training) (2005). Fifth Survey of Educational Research (1988-1992). Vol. I and II. New Delhi: NCERT. NCERT (National Council of Educational Research and Training) (2005). National Curriculum Framework. New Delhi: NCERT. II CHAPTER In order to organize and interpret the descriptive data, the following three related areas in the literature were reviewed. These are: (a) Theories of language teaching and learning, (b) The methods of language teaching and language skills and (c) In-service teacher education. This chapter puts together the summary of the review findings from these three major areas. Researchers acknowledge the complexity involved in teaching and in learning to teach effectively (Ballentyne, Bain and Packer, 1999; Calderhead, 1996; Clark and Peterson, 1986). At the primary and secondary levels, the difficult and complicated process of learning to teach has been well studied (Ethell, 1997; Wideen, Mayer-Smith, and Moon, 1998). Emerging from these researches is the understanding of the central role that teachers views and theories play in teaching practice (Pajares, 1992; Richardson, 1996; and Trumbull, 1990). The field of language teaching is subject to rapid changes. This is because the profession responds to new educational paradigms and trends, changes in curriculum, and students needs. Educational institutions also face new challenges resulting from changes in language teaching. As a result, teachers need regular opportunities to update their professional knowledge and skills. This update is necessary for teachers to take appropriate decisions in the classroom. Decision taking depends on teachers understanding and assumptions about language teaching. The dominant conception of teacher learning and development as development of skills of performance which is largely unreflective has led to a formal procedure of following instructions from authority. The result is that teachers are growing more alienated for a lack of personal significance in the teaching and learning processes. So, the search for an alternative model of development is motivated by dissatisfaction with the existing one and possibility of an alternative view as holding more potential to address issues of concern to this study. This could be in form of providing opportunities to teachers voice their views about teaching/learning English as a second language. It could also be reflecting on their practices, thus finding out their own insights in more concrete terms and, through INSET programmes, rethinking of their teaching practices for better understanding of teaching and learning processes. In the reconstituted view of teacher change, teachers are seen as playing an active, developmental and constructivist role that is based on both understanding and skills. This alternative view of teachers receives support in the literature where, for instance, teachers have been seen as authors of reform (Krishner, 2002.47), as researchers and curriculum developers (Stenhouse, 1975), and as progressing towards self-authorship (Baxtor Magolda, 2001, 2002, 2003, 200; and King, 2004). The responsibility this entails in making informed choices as a teacher is a moral and intellectual meaning making process involving the teacher in self-reflection. Beyond acquiring behaviour, it centres more fundamentally on the views of teachers about the nature of knowledge, nature of teaching and learning, and, their role in making explicit their implicit theories of teaching/learning, among other things. In this chapter, the theories of teaching and learning, methods of teaching language skills will b e discussed in detail. It will also discuss the INSET programmes offered in India and, look at some studies in these areas in order to arrive at a methodological framework of the present study. Theories of Teaching Teachers teach within the context of framework of assumptions that shape their planning and interactive decisions. Theories of teaching are central to how one understands the nature and importance of classroom practices. As Posner (1985) observes, different theories of teaching lead to a different understanding of classroom life. A didactic view of teaching is based on the belief that teaching is primarily concerned with transmitting knowledge through providing clear explanations, or discussions. A discovery view of teaching by contrast, is based on the idea that students can develop knowledge themselves through active investigation and discovery, with a minimum of teacher explanation and with a provision of opportunities to learn inductively from observation. An interactionist view, on the other hand, holds that students come with well-formed ideas, so that there is a necessary interaction between the students own ideas and the learning materials. While general teaching theories such as these have informed approaches to mainstream teaching, such as behaviourist, cognitive-developmental, social-psychological, theories specific to second language teaching and learning have been developed and formed the basis for specific methodologies for language teaching such as the Communicative Approach and Natural Approach. However, teaching is an individual activity. As such, teacher development involves teachers in creating an approach that draws on their experiences and understanding as well as their personal principles about food teaching. These are known as the teachers implicit theories of teaching. the explanations given by teachers for what they do are typically not derived from what they were taught in teacher education programmesRather, the classroom actions of teachers are guided by internal frames of reference which are deeply rooted in personal experiences, especially in school ones, and are based on interpretations of these experiences. (Marland, 1995. 131) Theories of Learning There are numerous approaches and theories which have a huge impact on learning. Generally, approaches provide information about how people acquire their knowledge of the language and about the conditions which will promote successful language learning. Five major approaches to language teaching/learning will be discussed below. The Naturalistic Approach This approach is based on the assumption that language acquisition is innately determined and that one is born with a certain system of language that one can call on later. Numerous linguists and methodologists support this innateness hypothesis. Chomsky, who is the leading proponent, claims that each human being possesses a set of innate properties of language which is responsible for the childs mastery of a native language in a short span of time (Brown, 2002. 24). According to Chomsky, the mechanism, which he calls language acquisition device (LAD), governs all human languages, and determines what possible form human language may take (Dulay, Burt, Krashen, 1982. 6). Some linguists, in particular Stephen Krashen, distinguish between acquisition and learning. Acquisition is supposed to be a subconscious process which leads to fluency. Learning, on the other hand, is a conscious process which shows itself in terms of learning rules and structures. Furthermore, Krashen claims that there are three internal processors that operate when students learn or acquire a second language: the subconscious filter and the organizer as well as the conscious monitor (Dulay, Burt, Krashen 1982. 11-45). The organizer determines the organization of the learners language system, the usage of incorrect grammatical constructions as provisional precursors of grammatical structures, the systamatical occurrence of errors in the learners utterances as well as a common order in which structures are learnt. The filter is responsible for the extent to which the learners acquisition is influenced by social circumstances such as motivation and affective factors such as anger or anxiety. The monitor is responsible for conscious learning. The learners correct mistakes in their speech according to their age and self-consciousness (Dulay, Burt, Krashen 1982.45). Cognitive Approach Cognitive psychologists claim that one of the main factors of second language acquisition is the building up of a knowledge system that can eventually be called on automatically for speaking and understanding. At first, learners have to build up a general knowledge of the language they want to understand and produce. After a lot of practice and experience they will be able to use certain parts of their knowledge very quickly and without realizing that they did so. Gradually, this use becomes unconscious and the learners may focus on other parts of the language. The cognitive theory is relative newcomer to second language acquisition and there have been only a few empirical studies about this approach so far. Although it is known that the processes of automatizing and restructuring are central to the approach, it is still not clear what kinds of structures will be automatized through practice and what will be restructured. Also it cannot predict which first language structures will be transferred and which will not. As far as the phenomenon of restructuring is concerned, psychologists state that things that one knows and uses automatically may not necessarily learned through a gradual build-up of automaticity but they may be based on the interaction on knowledge one already has. They may also be based on the acquisition of new language which somehow fits into an existing system and may, in fact, restructure this system (Lightbown and Spada, 1995. 25). Two important models in this approach are Attention processing model and Implicit and Expli cit models. The Constructive Approach In the constructive paradigm, learning emphasizes the process ans the product. Learning is process of constructing meaningful representations, of making sense of ones experiential world. In this process, students errors are seen in a positive light and as means of gaining insight into how they are organizing their experiential world. The notion of doing something right or correctly is to do something that fits with an order one has established oneself (Von Glasersfield, 1987. 15). This perspective is consistent with the constructivist tendency to support multiple truths, representations, perspectives and realities. Multiplicity is an overriding concept for constructivism. It defines not only the epistemological and theoretical perspective but also the many ways in which the theory itself can be articulated. Researchers and theorists have developed variants of constructivism or have evolved the theory in different directions. Nonetheless, there are many common themes in the literature on constructivism which permit the derivation of principles, instructional models and general characteristics. Social Interaction Approach According to Vygotsky, social interaction plays a vital role in the learning process. He emphasizes the role of shared language in the development of thought and language which stands for social interaction. According to Vygotsky (1962) children develop higher order cognitive functions such as linguistic skills, through interactions with adults or more knowledgeable peers. Eventually these skills are internalized independently. The most important interactions take place within a childs Zone of Proximal Development (ZPD). It is the teachers duty to try to take each child to the next level (X+1). The teacher does this by giving maximum help to the children. Perhaps he/she can give learners just the prompt they need. This prompt provides for the learners a breakthrough he/she needs. Sometimes the teacher can take the whole class through a series of steps, which help them solve the problem. Learning depends on the differences in their areas of zones of proximal development. Children are to be exposed to the social interaction first and it will eventually enable them build their inner resources. Vygotskys contention is that language is the key to all development and words play a central role on the development of thought but in the growth of cognition as a whole. Therefore, child language acquisition is the result of social interaction. Teaching is social responsibility and a cognitive activity. The Communicative Approach Proponents of this approach state that the goal of language teaching is communicative competence. Another aim is the development of procedures for the teaching of the four language skills (listening, speaking, reading and writing). Moreover, the four skills build the basis of the independence of language and communication (Richards and Rodgers, 1986. 64-66). According to Littlewood, one of the most important aspects of Communicative Language Teaching is that it plays systematic attention to functional as well as structural aspects of language (Littlewood, 1981.1). Another important aspect is pair and group work. Learners should work in pairs or groups and try to solve problematic tasks with their available language knowledge. Generally, communicative language teaching focuses on communicative and contextual factors in language use and it is learner-centred and experience-based. A central aspect of Communicative Language Teaching is communicative competence. (See also ) Also there is little discussion of learning theory, there are still some elements that, according to Richards and Rodgers (1986), can be defined as communication principles and meaningfulness principles. The first one includes activities that involve real communication which are supposed to promote learning. The second element describes activities in which language is used for carrying out meaningful tasks which are also supposed to promote learning. The last one states that language that is meaningful to the learner supports the learning process. Of great importance is meaningful and authentic language use (Richards and Rodgers, 1986. 72). In-service Teacher Education (INSET) Teachers can continue to be learners and develop their pedagogical understandings using their beliefs, by engaging themselves in ongoing professional development opportunities. One of these opportunities is the In-service teacher education programmes where teachers can learn to reflect on other teachers teaching and, think meta cognitively about teaching and learning which is a key factor in being able to resolve problems and dilemmas that arise in their daily teaching practices. There are fundamental assumptions underlying teacher education (Fullen, 1991): Teacher education must be thought of as a career long proposition. Teacher development and the academic development of the school in terms of curriculum, materials, and methods of teaching must go hand in hand. We cannot have one without the other. The role of teacher education programmes in preparing teachers for the difficult endeavour of teaching a second language (English) in India, and particularly the role of in-service teacher education programmes and their impact of teachers classroom teaching would be examined, keeping the above said assumptions in the forefront. In-service Teacher Education (INSET) in India The need for ongoing teacher education has been a recurring theme in language teaching circles in recent years and has been given renewed focus as a result of the emergence of teacher-led initiatives such as action research, team teaching and reflective teaching. Opportunities for an in-service education are crucial for long term development of teachers. The well established tradition of teaching and learning in India has retained its inherent strength even under adverse circumstances. The post-independence period was characterized by major efforts being made to nurture and transform teacher education. The system of teacher education has come under considerable pressure as a result of expansion and growth of school education. Having inherited the foreign model of teacher education at the time of independence from Britain in 1946, major efforts have been made to adapt and upgrade teacher education curriculum to local needs, to make it more context-based. The current system of teacher education is supported by a net work of national state and district level resource institutions working together to increase the quality and effectiveness of teacher education programmes for serving teachers throughout the country. The changing role of teachers in the changing definitions of teacher effectiveness have been frequently studied and analysed. The current focus on teacher education is to develop professional competencies, and achieve higher levels of commitment and motivation for higher level performance in teaching. Emerging information and communication technologies is an added dimension to the teacher education programmes. As a result of all these developments, teacher education in India is on the verge of major transformation. Bolam 1986) define teacher education as: Education and training activities engaged in by teachers following their initial professional certification, and intended primarily or exclusively to improve their professional knowledge, skills and attitudes in order that they can educate childrenmore effectively. In-service training for teachers in India is provided by: The State Department of Education. Colleges of Education. Educational associations. Voluntary Agencies. In-service programmes are often conducted via short term instructional courses and workshops. Many teachers take part in these programmes which contain a mix of many-courses and expository lectures. Each state has a State Council of Education Research and Training (SCERT) and whenever a new curriculum is implemented, massive training programmes are arranged across the state. At the district level, District Institutes of Education and Training (DIETS) undertake education programmes to train the teachers at district level. In the absence of DIETS, the Colleges of Teacher Education (CTEs or IASEs) are entrusted with the responsibilities of training the teachers. The INSET programmes currently in practice can all be put under five different categories based on the aims of the programmes. The following table familiarizes with some types of INSET programmes currently offered in India. Types of INSET programmes in India INSERT PROGRAMME AIMS Organized by educational Institutions such as CIEFL or RIE Enriching teachers subject knowledge and pedagogy Centrally designed programmes such as KV schools Teaching approaches such as orienting all teachers towards CLT approaches Locally determined programmes. For e.g. ALC School courses Attending to the felt needs of schools One-off short programmes Specific aims such as teaching vocabulary, or developing materials Programmes determined by individual needs Pursuing higher education or self-development Table 2:1: Types of INSET programmes in India (Source: Mathew, R.2005) These programmes differ mainly in their aims of the programmes and thereby differ in their training methodologies also. The takers of the programme also vary in each of these INSET programmes. As a result, the impact of these courses also differ. For example, many teachers who are willing to attend the three month INSET courses offered by the Regional Institute of South India (RIESI) are serious about updating themselves with the latest developments in the field of ELT and re-equipping themselves to meet the changing demands made by the students, parents and the society. Another example of an INSET course was the 5-Day intensive training programme for teachers working in rural areas which used to be offered by the RIE (i

Evidenced Based Practice Essay -- Nursing

Evidenced Based Practice ( EBP) is essential to enable all nurses to provide the most current up to date practises for their patients. This process involves research, systematic review of current practices, critical thinking skills, evaluation and application to clinical practice taking into account patient preferences. It is vital for nurses professional autonomy to be able to justify their actions and demonstrate an understanding of why they perform the tasks they do. This defines them as unique professionals judged by their knowledge and not simply by their hands on skills. As stated by McSherry, Simmons & Pearce (2002); â€Å"Nurses are responsible for the care they provide for their patient. They have to be active, competent and autonomous in providing this care and be able to justify what they do. It is no longer acceptable for nurses to base care on ritual and tradition- they must be able to justify the decision they have made about appropriate care and treatment on the basis of a professional expertise which includes using research evidence to inform practice.† (p.1). One of the best known definitions of evidence based practice is; â€Å"The conscientious, explicit and judicious use of current best evidence about the care of individual patients.† (Sackett et al. 1997, as cited in Holland & Rees, 2010, p. 7). Individualised care and research is not a new concept. Florence Nightingale first demonstrated this through her note taking and analysis of data. As a result mortality rates were reduced for medical and surgical patients as hygiene practises were improved. (Schmidt & Brown, 2009). For today’s nurses this transcribes into using the best research knowledge to make clinical decisions that benefits the patient. This involves q... ...J .V., & Smyth, R.L. (Eds.). The evidenced- based practice manual for nurses. Sydney, NSW: Churchill Livingstone. Polit, D.F., & Beck, C.T. (2010). Essentials of nursing research: Appraising evidence for nursing practice. (7th ed.). Philadelphia, USA: Lippincott Williams & Wilkins. Rees, C. (2010). Understanding evidence and its utilization in nursing practice. In Holland, K., & Rees, C. (Eds.). Nursing: Evidence-based practise skills. New York: Oxford University Press. Schmidt, N.A., & Brown, J.M. (2009). Evidence-based practice for nurses: Appraisal and application of research: Sudbury, Mass: Jones and Bartlett Publishers. Stillwell, S.B., Fineout-Overholt, E., Melnyk, B.M. & Williamson, K. M. (2010). Evidence- Based Practice Step by Step: Asking the clinical question: A key step in evidence- based practice. American Journal of Nursing, 110(3),58-61.

Primark and Blockbuster Describe the main aims and objectives of the business

– Describe the main aims and objectives of the business and the external factors which have affected the ability of the business to achieve its aims and objectives. -Analyse how marketing activities, enterprise skills and teams have contributed to the success of the business Task 1 – Aims and Objectives All Businesses have a variety of goals that they aim to achieve and most businesses do achieve their goals. When they do they set their business with a much bigger goal that they will then try and reach. The common aims of business are to aim to make profit so that the owner can expand the business even bigger and which will influence the way that they behave. Some of the common aims are stated above and also explained in details below. The business I have chosen is Primark. First Primark store was opened in June 1969 in Mary Street which is where the Headquarter is also located. The business sells a variety of clothing, shoes and home ware such as curtains, pillows/cushions, rugs and simple bathroom equipment e.g. toilet seats. Primark has 238 and 156 store just in United Kingdom, 38 Stores in Ireland and etc. Also read The Story of an Eyewitness Essay Analysis Primark’s goals are mainly to provide what the public needs in a good quality and a low priced way. Seeing as Primark does not charge much money for any of the products that they sell, people should be realising that the product would not last very long as more expensive products that we would get from other store. The prices for Primark’s Products are all based on the quality of the product and its use which will all be taken into account when they price their products. Primark’s business aims and objectives Primark aims for increased sales by placing sales on a daily basis such as at the end of every season. For example, at the end of winter they place the winter products on half price sales which is a good strategy for a business to use because people will try to save money on products that they will be needing for the next winter and they want to be a step ahead and prepared for the arrival of the next winter. They objective here would be to make sure that they do not price their products at a higher cost rather than a reasonable and affordable price. Primark sell goods at a reasonable price and they want their customers to have a variety of options to them, so Primark are offering their customers good quality products at reasonable prices. This will be achieved by looking at their competitors and other stores, selling similar products, and making their prices lower than their competitors. Primark mainly aims to provide good quality products for their customers because they want their customers to realise that Primark is a good company. Just because they sell products at a very cheaper price, this does not mean that the products they sell are not good or at a bad quality. The main objectives in order to reach this aim will be to satisfy their customers and gain more potential customers. This will be done by making sure that they provide the customers with good quality products in order to grab potential customers. This will also help them to grab more potential customers as well as letting their customers know that they sell good quality products. Primark makes sure that their aims and objectives are linked to SMART which includes their aims and objectives being specific meaning that the goal can be accomplished than a general goal and measurable meaning that they can measure the progression that they are making to achieve the goal. Achievable, realistic and timely meaning that the aims and objectives can be achieved, realistic and can be achieved in the time they want to spend on achieving the aim. Primark aims to provide their customers with an excellent customer service which involves them being friendly and helpful towards customers and staff. Primark wants the public to think that they are a friendly company, so that this makes their customers want to come back to their store if they feel welcomed. Primark’s objectives for this are to make sure that the staff treat and greet their customers properly. They are trying to achieve this by greeting customers as soon as possible and making them feel welcomed at Primark and they also ask if they want any help in case they are shy to ask for help, just to make it easier for their customers. This will also help them grab potential customers and which will mean that Primark will be benefiting from a range of areas such as increased sales, potential customers and etc. Primark has a policy to treat everybody the same and everybody have their own rights. Primark wants to make their regular customers to feel like everyone is treated the same. Each and every customer are the same to Primark whether they have less money or lots of money with them, Primark intends to treat all their customers as equals. Primark will achieve this by having an objective to making everyone in the store feel individual and also by making everyone feel like they are ‘special' and no different from one another. Primark aims to target young, fashion-conscious under the age of 35’s, offering them high quality and fashion basics at a reasonable pricing, so that it could be afforded by everyone and are value for the amount of money they pay. Making a profit is one of Primark’s main aims and the objective to achieve this aim would be to make sure that they get increased sales instead of decreased sales. Increased sales will help Primark to make a lot of profit and will also show them if they have gained any new potential customers for Primark. This will also help Primark know the performance of their staff such as if they are providing an excellent customer service because this will increase sales. Primark comes up with their own designs for clothes that would attract their targeted customers which would be the under 35 year olds and the young who like to be up-to date with the latest fashion. Gaining more potential customers would also ensure Primark making more profit than usual. Making a profit will also help Primark to expand their business Total revenue is the total amount of money that comes into the business, Primark from selling products or service that were originally designed by the business. The total revenue can be calculated by: PEST Political Factors: There are several political factors that could affect the entire firm of Primark. One would be that if they were sued by their competitors for copying their similar products this will bring the market to a downfall for Primark. Primark was brought to court and sued by many of their competitors for copying designs of their products. This has a major effect on Primark as a whole firm because if they keep getting sued that will bring their market to a downfall and that is not great. In May 2004, Monsoon also took legal actions against Primark. Monsoon claimed that Primark had copied their  £44 butterfly skirt, selling it at  £11, as well as copying the Brittany top for girls. Primark charged around  £23,000 by Monsoon which was also an out-of-court settlement and this was after Primark admitting to the copies. In April 2005, Monsoon accused Primark of copying the designs of six more items that they claimed to have created. Primark was once again forced to remove all of these products that monsoon sued them form, from all the Primark shops when Primark was threatened by Monsoon to take legal action. Primark was not sued just by Monsoon because in 2009, Primark was sued by Superdry for making a cheap imitation of their ‘Brad' jacket. Primark got an out-of-court settlement with high street fashion brand Superdry, after Primark was accused of copying one of the Superdry’s leather jackets which was originally priced  £174.99 at the Superdry store and the imitation was sold for  £30 at Primark stores. This lead to Primark being sued which exposed that they were copying their competitors’ products which would have brought suspicion to all their other competitors on Primark. Primark was made to suffer the financial consequences of their illegal action that lead to a downfall of Primark. Political Analysis relates to the ability of the organisation to adopt or follow on the different governmental initiatives that might affect the performance of the entire firm, so basically this will affect Primark as a whole not just one Primark company the entire Primark companies and this will also include the headquarters. The government might establish certain policies for Primark and these policies that are established by the government might divert the local priorities of all the Primark companies. The government has a role to contribute in estimating and also forecasting the success of downfall of the Primark. The government might regularly take action in the changes of financial and economic policies in at a certain point on how the economy reacts. As the government also holds the regulations that should be part of the business’s cycle. Examples of the several acts that the organisation needed for compliance included the health and safety act, sex discrimination act, disability discrimination act, data protection act, sales protection acts, consumers’ protection act and so on. It is highly recommended that the organisation should be reacting to the impact of any increase or decrease in taxation or even to the impact of the acts in their business. Economical Factors: There are many Economical factors that may affect Primark and which may cause Primark to fall behind of their competitors. Primark targets the young Customer’s specifically the under 35 year olds. In 2008, Primark opened over 12 new stores and has now moved its business around Europe. This is a successful event that took place for Primark in 2008 and this could be affected in the future if they don’t make sure that they keep up with the forever changing economy. This will have an effect on few of the aims and objectives that Primark aims achieve because Primark’s potential customers would not have faith in them due to them copying products of other retailers. The business environment is ever-changing, and it is crucial that Primark analyses the environmental factors correctly in order to allow them to adapt to changes that may arise in the future. If Primark fails to analyse the environment changes correctly, or if they do not pay enough attention to observing the environmental changes then there are chances of Primark missing out of vital opportunities and will certainly fall under massive threat. This will also help their competitors to get ahead of Primark and it would not be an easy matter to handle. It will take Primark a very long time to get back on track and make sure that they handle things properly and to compete with their competitors on the same level. Economic analysis will help the Primark answer the increases and decreases in interest rates and its impact on their business or how a recession in the business cycle can affect their business as a whole. Primark has been recognised as one of the strongest businesses that can contribute a lot in the country’s Gross Domestic Product or GDP. In order to make Primark able to stand indifferent economic changes, there should be a strong financial fund that holds in the effects of recession as much in low exchange rates made by the import and export operations. Unemployment began to level off towards the end of 2011, and the beginning of 2012 saw the first fall in almost a year. This would have affected Primark due to the fall of Unemployment it would have made it harder for Primark to recruit appropriate and suitable staff for their companies which means less staff and it would have put more pressure on the staff that are employed at Primark because they will have to complete two people’s tasks in a day. Inflation could possibly be one of the factors to affect business. Inflation is actually a rise in the general level of prices of goods and services in an economy over a specific period of time. I don’t think Inflation would affect my selected business, Primark because their products are a mainly fast-fashion and a decent cost and that’s one of the main reasons that Primark makes a lot of profit and has many potential customers. Interest rates could also be a cause that affects the business. An interest rate is like the fee that you would have to pay as an interest which is paid by a borrower for the use of money that they borrowed from a lender such as the Bank. So basically the charge for borrowing money which is called Interest and Primark has also paid interests for the amount of money that they have borrowed of the bank. Primark has made sure that they pay back all the money that they have borrowed with the interest. Social Factors: Primark has received several awards for being value retailer of the year and UK retailer of the year. This will mean that Primark has an advantage of going abroad to other countries that they have not opened a Primark street store in those certain countries. Primark can now also easily expand and diversify, giving its competitors such as Next, H;M, New Look and so on, a competitive environment with the large amount of financial power that they hold. Primark now operates from 5.4 million sq. ft. of selling space which gives them the advantage of providing more goods and services for their potential and usual customers. Primark has many competitors and the competitive rivalry is â€Å"VERY HIGH† as there are a number of similar sized companies in the market who are offering similar kinds of products and due to high cost on exit (Exit barrier). The threat of substitutes are also â€Å"HIGH† for Primark because other company are offering similar products that are offered by Primark with a lower price and now it is very easy for customer to switch from one product to other as they have a variety of products to choose from for cheaper prices. The threat of new competitors for Primark is ‘LOW’ due to the high cost setup because new business cannot afford the amount of setup costs. Now-a-days banks tend to give loans for only larger businesses due to the smaller businesses not succeeding and failing to pay them back. Primark have number of smaller ones rather than relying on one big supplier. So here the negotiating power of suppliers is ‘LOW’ with Primark and amount of Buyers power is ‘HIGH’, as the market has many multi companies in them and now customer have become more sensitive than before towards the price that they pay for the products they purchase so they tend to visit every similar shores and then they come to an conclusion on where to buy the product and this would include the switching cost which is also not too high. The economies of scale may also have an effect on certain businesses. An economy of scale is the increase in the effectiveness of production as the number of goods that are being produced by Primark increases. In general, a company such as Primark that achieves economies of scale lowers their average cost per unit through increased production seeing as fixed costs are shared over an increased number of goods. There are two types of economies of scale; one which is an external economy, which means that the cost per unit depends on the size of the industry, not the firm. The second type of economies of scale is internal economies which meaning the cost per unit depends on size of the individual firm. The taste and preferences of the buying population is on the priority of the business. If there are newly-marketed products, the organisation will surely find many other ways that they could develop their own design which would make them be on the leading market. This would show the ability of Primark in different social changes and challenges mainly when they have many competitors. There are lifestyle factors that may affect Primark because they will also have to think about what the customers want. Most customers expect to have the latest fashion with the cheapest demands, meaning they would like to keep up with the latest fashions and be able to get them for cheaper. This could also affect the aims and objectives of Primark because if the customers decide not to shop at Primark t would decrease their sales. This would have a major effect on one of their aims, which is to get increased sales and they business would be on a downfall. Technological Factors: There are few technological factors that may affect the success of Primark and there are a number of technological factors that may help Primark succeed against their competitors. In Primark's bid for world class, cutting edge management of its ethical auditing programme, it has signed a deal with BSI Management Systems for the provision of Entropy Software. The investment in Entropy Software is a key part of Primark's ethical trade strategy, which will help calculate all supplier audits, non-conformances and remedial actions and also allow it to be managed through the Entropy Software platform, with much greater global visibility and management control. This means that Primark would either be on the same level or ahead of most of their competitors with this software installed at their stores. However, Primark lacks on online shopping whereas M;S have an online shopping which gives M;S a head start and gives the leading position to them. This affects Primark because they do not own an online shopping system which most people shop on. Online shopping is one of the most essential things for Primark as most people are lazy now-a-days and shop online. Moreover, most people tend to check out the new products that Primark has and customers will also want to find out if any products are on sale at Primark through online as well as shop. Environmental factors: Environmental factors can affect the business because if there was certain changes in the climate and environment. For example, if there was a sudden change in the sea levels, which would certainly have an effect on the transportation of supplies for Primark. If the goods are delayed for some time, this would decrease the sales for Primark and making them lose their potential customers that they have worked so hard to gain. Marketing activities: Marketing mix Blockbuster has been applying huge amount of effort in achieving their aims and objectives and in being successful. Factors such as marketing mix, they are providing the best product they possibly can. The products are high in quality, and original. The pricing they are keeping it fair. They are not ripping of customers, the customers feel safe with them because the customers know keeping a link with blockbuster mean they are happy with their pricing and the quality of their products. Furthermore, the placing is extraordinarily well; they have situated their store in a place where the customers are able to find it easily. Blockbuster is situated in a place where they are closer to wherever the customers are. The blockbuster organization knows what the best is for their customers, because of the carried out primary and secondary research. E.g. some primary research which blockbuster looked into was test marketing and focus group. Test marketing involved a certain product being tested in certain market to an individual age groups and seeing where it fits the best. Secondary research was looking at their competitors work, how they are getting all their customers and trying to expand in that idea and link it to the ones which blockbuster already has. So these types of secondary and primary research which blockbuster carried out and managed to gain the success in reaching their aims and objectives. To prove or disagree with that statement on the next page are graphs and charts of a questionnaire on the customers who shop at blockbuster asking how well blockbuster are doing in their 4ps and the overall business itself. Team working collaboration How the blockbuster team has effectively managed themselves in receiving their organisational aims and objectives. The meaning and importance of groups and team work in a business is essential. Work is a group based activity and if the organisation is to function effectively it requires collaboration and co-operation among members. In other words meaning any number of people who interact with one another are psychological aware of one another and perceive themselves to be a group. Group are characteristics of all social situations and almost everyone in an organization with will be a member of one are more groups. The working of groups and influence they exert over their membership is an essential feature of human behaviour and of organisational performance. So one event which blockbuster team has collaborated is the bankruptcy moment. Despite having the worst time and getting sued by Netflix, they were looking into their research more effectively. They looked at the 4ps carefully. They looked at the competitors’ way of gaining customers. The pricing, the productivity the quality of it and so on. The team work or the groups have co-operated with the business so well from going bankrupt they made the position of the business become number 1 in the rental retailing world. Questionnaire questions asked in the two different questionnaires are shown below for both questionnaires. Question on questionnaire audience What are your thoughts on the pricing on the products which blockbuster are holding them on? Public The qualities of the products are they up to the standards and are they up to your satisfaction! Public The promotional activities which blockbuster holds on occasions are they the best! So meaning should they reduce the price further or add additional accessories on to that deal and have it for longer periods of time. Public The placing of blockbuster is it situated in a place where you can easily get to it and find it easy to find! Is it the best place to reach the audience so customers? public Overall, blockbuster how good are they doing in their business, so are they achieving the best, most customers, and good quality products and so on? public The top questionnaire is a public based questionnaire which I handed out to those who shop at blockbuster and are working in place. The bottom questionnaire is a student based questionnaire. Why I chose to do two different questionnaire is because they will help me get the view of two different classes. Public side will tell me what they think of blockbuster rental industry, through what they can afford because they work. The student questionnaire is a based questionnaire on what they think of blockbuster rental industry because they buy mostly from blockbuster, e.g. games. The students will be saying what is good about blockbuster by not thinking of what the price of the products are, and how they are given out. Because they don’t work Questions Audience What are your thoughts on the pricing of blockbuster products? Students What are your thoughts on the products of blockbuster? Students What are your views on the promotional activities on the blockbuster deals? Students What are your views on the place where blockbuster store is nearest to you? Students What is the overall view on the blockbuster rental industry? Students The two questionnaires are compared at the bottom, which shows what they have in common and what they don’t and there you can see why I chose to do two different questionnaires. The different in minds and the classes they are in. Question 1) pricing of blockbuster? School public What the questionnaire found out for me from the students is that positive feedbacks may include something along the line that it is the value the pricing should be for their products because the value of the product is in high quality, the gaming renting and the buying of the movies or games are up to the customer s expectation. Furthermore you can buy membership for rent, so the students thought that that was a good deal. The public replied by the same sort of answer. The pricing for games as an example, is that high because firstly they are high quality, online severed, amazing graphics and the game modes. The movies are high definition. So the public graph shows the nearly the same sort of positivity and the amount of numbers which they thoughts was the right pricing. Negative feedback may be along the line of that it is expensive. So opposing what the positive feedback all concluded to. They don’t think the quality is up to what they think is right and so on. Negative feedback which I got back was that they are expensive. Again opposing the positive feedback. Some say that due to their pay they can’t buy it but overall, it’s good. The two pie charts above show the difference in views in acknowledgment of blockbuster from the students in Drayton manor high school and the people in workplaces or outside in public. The pricing of blockbuster utilizes where the faults and the goods are for this company or blockbuster. In general terms pricing is simply what the company gives their products in order to sell the most goods from their stores. In the bottom table you can see how the two graphs show the differences in themselves and the similarities in them self selves. Or moreover the disadvantages and the advantages blockbuster got in their pricing strategies. Overall, blockbuster has a good quantity of numbers supporting the goods of pricing. E.g. blockbusters are becoming global leaders through this. More and more people are renting their movies and games and buying them also. So blockbusters have been doing fairly good with their pricing but however. More people are downloading the movies and games of online for free. This put blockbuster into gaining loses of customers. So their profit level went done by miles. This also gives a bad impact on them reaching their aims and objectives. Question 2) quality of productivity? School public Firstly, products are simply what the market provides to its target audience. The charts above show the different thoughts on what they think of the productivity of the blockbuster products. The positive feedback which I concluded to get from the students was that they are up to what they expect to get. But some thinks that the products that blockbuster provides are of other companies like Disney or other game software companies. So it doesn’t actually count to what the products of blockbuster are up to high standards. What the positive feedback which I gained were that they were not scratched up, they worked properly. So you can see in the chart everyone ticked yes so full 10 people agreed that the blockbuster provide the best productivity they can offer. Negative feedback which I received about the products were that they are angry with the quantity of how many of the same product blockbuster has got. Some students went to buy fifa they get the response of `we are out of stock for that product’. So the quantity of the product matters when dealing with the productivity of any company. As you can see that the negative feedback which got was nothing. Because everyone I asked ticked yes. They did not objective with the productivity of the product of blockbuster. Overall, the productivity of the product from blockbuster is too what the customers expect. Blockbuster never had any complains about their products and they got positive feedback about their products. Blockbuster however, been unable to get the most amounts of people to buy their product. Because their competitor has been stealing their customers with their online movies watching site. With amazing quality and the best they can provide. So with the productivity blockbuster has been doing great but Netflix beats them by an inch of better nests. So competition is a main obstacle in reaching their required aims and objectives, so blockbuster must know what to do in order to restore its profit levels Question 3? Promotional activities? School public Promotion is type of communication that uses various methods to reach its target audience in order to sell the best and still gain the scene profit. Positive responses which I had been given by some of the students were the promotion types which blockbuster gives out are pretty effective. Why? Some say that it attracts the customers in varies different ways. Firstly, the deal itself. What it is? Secondly, the pricing, so what the deal is ended up adding to and how much of amount disc for movies and games can be bought. Positive feedback which was given to me by the public was as follow. The deals which blockbuster gives out are always amazing to look up to. They don’t give a slight dissatisfaction of what the deal disapprove them by. So any bad faults. Negative feedback such as they don’t have the best for their deals. They are simple. In order to gain more customers they need to promote their promotions through TV and billboards maybe. Negative feedback which I received back where they were still high in pricing. They may have some deals which give out 5-10 DVDs but people just download it from the internet for free and for high quality. The promotional activities for blockbuster have been effective in gaining various customers. However people just download the movies or get pirate copies for  £2. They can get cheapest games from gaming sites such as steam. Steam is an online gaming site where you can buy games including the latest ones like fifa 13 and mw3 and play them on your pc for the same type quality on the gaming consoles. So blockbuster may have great deals but, people don’t buy from them they download it free of the internet and or buy it for cheaper room online gaming sites like steam. Again blockbuster must research the competitions. There is not only Netflix or game, but online gaming sites like steam so this is a let-down for blockbuster they got ruined by an online gaming site. Question 4) the placing. School public Blockbuster which I looked at is in west Ealing the nearest blockbuster to my house and to those who I have asked to fill out my questionnaire. Positive feedbacks were basically as simple as the blockbuster store is near my house. Or it is around the corner. Blockbuster is on high street of west Ealing so they are seen without having the people for them or their store. They are easy to find. But most importantly they are close to their houses. Positive feedbacks were the same as the section for the students. Some whys which were the response were they are closer to their housings and in the main shopping centre to where they live. So in this case it is west Ealing. People say they can just walk to their nearest blockbuster so it’s great for them. Negative feedback not given because nobody though blockbuster had a bad placing. Negative feedback was they are not more than one blockbuster around their housing area. So in west Ealing there is only one blockbuster, none in Ealing Broadway and other towns. So they need to extend their store to further reaches. Blockbuster placing of their stores in fact done great for them, because whenever you enter west Ealing that is the first store you see. Most importantly it is the only blockbuster store you will find. Why this is a good thing, blockbuster will get all of its customers to that coming store so they will receive the great deal of profit and customers. However not having a blockbuster everywhere or every town, such as Ealing Broadway customers or consumer will go to their nearest gaming store. So Ealing Broadway has Argos or game or other stores like him. So blockbuster has lost in profit and customers due to this point. Question 5) overall view of the business. School public Overall view of blockbuster, means it include the 4ps and the whole business layout itself. Meaning the staff, the stores and what the business should, does provide. Some positive feedback which I got back from the students was that the students thought that the deals which blockbuster gave were amazing. E.g. game like call of duty, if you pre order it and get at midnight on the day comes out you get it for  £2. So the students enjoy these kinds of deals and that’s why the students think that blockbuster is the best store. Positive feedbacks are simple being just a great shop and the place for to rent and buy DVDs. The staffs are helpful; they tell you about any unsure products, they will give you feedback and their personal views on the product. So you if are buying it you won’t regret buying it. Negative feedbacks were that they weren’t enough stores in London. They need to build more stores in order to gain that max profit and take on their competitors like Netflix or game. Or as I previously said online gaming site named steam. Negative feedbacks were as follow, they said that it was slow on customer service and the stock levels. What that means whenever someone goes to buy something, blockbuster don’t have it or it’s for viewing only. Overall, the business has done great but for them to reach their aims and objectives they need to build more stores to reach their max profit and not go bankrupt. Blockbusters have gone bankrupt by Netflix. Blockbuster has been sued for coping Netflix ideas which concluded the future of blockbuster into bankruptcy. No customers went with them. No nothing bought and rent. So overall blockbuster has been having difficulties in life of its stores but blockbuster still managed to achieve the aims and objectives it has dreamt of. So global leadership is still highly stated with blockbuster, they still are in front of Netflix, they are still the best rental type. All this because they knew what they were doing. The 4ps were defined well. So the right pricing, good quality products, and so on. Blockbuster may of have been deflected in many ways but they stood their ground and did achieve their biggest aim of global leadership in the rental retailing world. Manager response to the success of business in achieving their aims and objectives In order to reach the aims and objectives, the manager gives me an answer of management and control. In the discussion the role of the manager attention was drawn to the motivation of staff and importance of control over the performance of other people’s work. Organisation implies control. A social organization is an ordered arrangement of individual human interaction. Control process help keep them conformant to the rational plan of organizational. Organization requires a certain amount of conformity as well as the integration of diverse activities. It is the functional of control to bring about conformance to organisational requirement and achievement of the ultimate purpose of the organizational. This shows that team work is an important factor in running blockbuster rental retailers. Control and management is essential in order to get the best out of the staff as a manger. In order to reach the max potential to gain the organizational aims and objectives you will need control on the staff. Furthermore you need control over the 4ps in order for the business to succeed in their aims and objectives. Control over the 4ps is essential. Control over the 4ps meaning full success on the business profit lines and aims and objectives. 4ps meaning control on place, product, promotion and price. The business needs to know what has the best meaning of customer needs is. They need to find out their expectation and what they can afford. This can help the business achieve their aims and objectives.

Albert Einstein essays

Albert Einstein essays Surely nearly everyone has heard of Albert Einstein. He was known for the large contributions he made in the field of science, of which he spent most of his life developing. He formulated the infamous theory of relativity and mentally and mathematically explored the universe. Albert had all but a normal life, only in part due to his capabilities. Born into a Jewish home in Ulm, Germany in 1879 to parents Herman and Pauline Einstein, Einstein lived in a home where his parents maintained an atmosphere of modest well being (Groves Internet). Einstein started learning mathematics from his uncle whom visited periodically, but when he was old enough to go to school, his parents put him in a Catholic school because of the distance to a Jewish school. At school he was faced with historical information and facts that he found to be irrelevant. He often asked questions like what would happen if a man were to try and capture a ray of light? but the teachers were pestered by questions like these. When Einstein was only 15, his family had moved to Milan, Italy, but Einstein stayed to try and get into the prestigious Eidgenossische Technische Hoschule in Zurich, but unfortunately, he did not get in (Forsee 14) .He soon attended another school in Aarau to meet the credentials to get in to ETH, which he finally did. While there, he met Marcel Grossman, a friend of whom he became very close to over the years (Groves Internet). After graduating, Einstein was left searching for a job. Grossmans father recommended him to a school in Winterthur, where he held a temporary post as a mathematics teacher(Groves Internet). He later resorted to getting a job at Mr. Grossmans patent office. While there, Einstein had plenty of time to formulate theories and in turn, write several theoretical physics publications. From these papers, he got a Doctorate from the University of Zurich in 1905(Groves Internet). ...

The Important History of Cellophane

The Important History of Cellophane Cellophane film was invented by Jacques E Brandenberger, a swiss textile engineer, in 1908. Brandenberger was seated at a restaurant when a customer spilled wine onto the tablecloth. As the waiter replaced the cloth, Brandenberger decided that he should invent a clear flexible film that could be applied to cloth, making it waterproof. Brandenberger experimented with many materials, including applying liquid viscose (a cellulose product known as rayon) to cloth, however, the viscose made the cloth too stiff. The experiment failed, but Brandenberger noted that the coating peeled off in a transparent film. Like so many inventions, the original use for Cellophane film was abandoned and new and better uses were found. By 1908, Brandenberger developed the first machine for the manufacture of transparent sheets of regenerated cellulose. By 1912, Brandenberger was making a saleable thin flexible film used in gas masks. La Cellophane Societe Anonyme Brandenberger was granted patents to cover the machinery and the essential ideas of his manufacturing process of the new film. Brandenberger named the new film Cellophane, derived from the French words cellulose and diaphane (transparent). In 1917 Brandenberger assigned his patents to La Cellophane Societe Anonyme and joined that organization. In the United States, the first customer for Cellophane film was Whitmans candy company, who used the film to wrap their chocolates. Whitmans imported the product from France until 1924, when Dupont started manufacturing and selling the film. DuPont On December 26, 1923, an agreement was executed between the DuPont Cellophane Company and La Cellophane. La Cellophane licensed to the DuPont Cellophane Company the exclusive rights to its United States cellophane patents and granted to the DuPont Cellophane Company the exclusive right to make and sell in North and Central America using La Cellophanes secret processes for cellophane manufacture. In exchange, the DuPont Cellophane Company granted to La Cellophane the exclusive rights for the rest of the world the use of any cellophane patents or processes DuPont Cellophane Company might develop. An important factor in the growth of Cellophane film production and sales was the perfection of moisture-proof cellophane film by William Hale Charch (1898-1958) for DuPont, the process was patented in 1927. According to DuPont, DuPont scientist William Hale Charch and a team of researchers figured out how to make cellophane film moisture-proof, opening the door for its use in food packaging. After testing more than 2,000 alternatives, Charch and his team devised a workable process for moisture-proofing Cellophane film. Making Cellophane Film In the manufacturing process, an alkaline solution of cellulose fibers (usually wood or cotton) known as viscose is extruded through a narrow slit into an acid bath. The acid regenerates the cellulose, forming a film. Further treatment, such as washing and bleaching, yields Cellophane. The tradename Cellophane is currently the registered trademark of Innovia Films Ltd of Cumbria UK.

Why is Japanese Video Game Culture so Different from U.S Research Paper

Why is Japanese Video Game Culture so Different from U.S - Research Paper Example Video game development and promotion is quite different in Japan as compared to the United States. Some of the best-selling games in America include those with more adult-oriented themes that depict combat scenarios or ongoing brutality in head-to-head auto racing. This suggests that there is a large market of youths and adults that find this type of content most appropriate for their gaming needs. Because of the high cultural acceptance of games with brutal or graphic images, there is little restriction on their distribution outside of generic warning labels that describe the nature of the game for concerned parents or children that do not wish to be exposed to bloody or explicit content. In Japan, there is also little regulation in place in the gaming industry, attributable to the high profit margin that games provide in this country as well as different values related to free expression. Japan has the majority of its governmental roots based on their constitution which expresses the importance of free speech and individualized sovereignty over decision-making that should be free of express governmental controls or regulations. Japanese citizens value their individualized rights as consumers as is protected by their constitution. Far beyond the economic value that the gaming industry provides Japanese leadership, cultural beliefs are what drive specific games to find higher sales volumes. Much different than the United States, Japanese game-players prefer games that are less intense and more playful, which supports the high sales of the number one ranked game, â€Å"Mario & Luigi: Bowser’s Inside Story† for Nintendo DS.

Strategic public relation - Philadelphia Spread Cheese Research Paper

Strategic public relation - Philadelphia Spread Cheese - Research Paper Example e something that makes them noticeable from the crowd, something that makes them more attractive and fascinating to both the media and members of the public (Heath 103). A positive image can help augment a companys sales and unconstructive publicity can harm a companys reputation and decrease sales. Many people perceive PR as a way to turn news and information, thus portraying the news or information in the best possible way for the company (Doyle 2). For instance, if a company announces retrenchments, its PR department will allege that the company is cutting down on its costs and making itself more proficient to serve its customers better and offer lower prices (Walter 42). As long as it is true, then the PR section will be doing a great job of guarding its reputation and image. Stretching the true reality to create a positive image, on the other hand, can end up being damaging to the company if hyperboles or even half-truths are exposed (Jacque 4). The globalization of the food and beverage industry has transformed the process of producing and distributing food products in a way that clearly separates food production from food consumption (Agee 19). As a result of this circumstance, the links between productions and consumption are diverse and consist of elements of technology and heterogeneous socioeconomic producers, suppliers, and consumers (Lindenmann 3). In the current, very dynamic and multifaceted business environment, the importance of a product and its reinforcement is one of the key areas in the spotlight. The large, modern Middle East markets such as Saudi Arabia also show that significant further long-term growth is potentially high. This report sets out the market position of Philadelphia (philly – world-renowned cream cheese) cheese spread in UAE and Saudi Arabia. Philadelphia is a billion-dollar brand by Kraft. Philadelphia cheese spread is trying to break into the Middle East market. This report provides a background in which to view public